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ICFAI Business School Wins an Award for China-focused Case

Hyderabad, March 31, 2020: The ICFAI Business School (IBS) case “Chow Tai Fook: A Chinese Jewellery Giant Changing Tactics,” written by V. Namratha Prasad and Koti Vinod Babu, has won the ‘Nominated Case Award’ at the prestigious 2019 Global Contest for the Best China-Focused Cases organized by CEIBS (China Europe International Business School). The case is about the world’s largest publicly traded jewellery chain, China-based Chow Tai Fook’s change in tactics in response to the changing economic conditions of China.

The 2019 contest received a total of 254 cases by 467 authors from 85 colleges and institutions in China and around the world. Dr. Debapratim Purkayastha, Director, ICFAI Case Research Center, said, “IBS is globally renowned for its award-winning and high quality cases, which are taught at classrooms across the globe. As classes shift online due to Covid-19 pandemic, institutions can choose from more than 6,000 high quality cases in our repository to support distance learning.”